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Crossing the Chasm Marketing and Selling HighTech Products to Mainstream Customers Collins Business Essentials eBook Geoffrey A Moore Regis McKenna Laden Sie das PDF herunter WIR

Crossing the Chasm Marketing and Selling HighTech Products to Mainstream Customers Collins Business Essentials eBook Geoffrey A Moore Regis McKenna Herunterladen RGV

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Herunterladen Crossing the Chasm Marketing and Selling HighTech Products to Mainstream Customers Collins Business Essentials eBook Geoffrey A Moore Regis McKenna RGV


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    • Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


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    Crossing the Chasm Marketing and Selling HighTech Products to Mainstream Customers Collins Business Essentials eBook Geoffrey A Moore Regis McKenna Reviews :



    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    ebook,Geoffrey A. Moore, Regis McKenna,Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials),HarperCollins e-books,Management,Business Economics,Business Economics / Management,Business Economics / Marketing / General,Business Economics / New Business Enterprises,Business Economics Marketing - General,Business Economics New Business Enterprises,Business Economics/Advertising Promotion,Business Economics/Marketing - General,Business Economics/New Business Enterprises,Business / Economics / Finance,Business/Economics,High technology,High technology - Marketing,High technology;Marketing.,Management,Management - General,Marketing,Marketing - General,New Business Enterprises,Sales,Sales marketing,Selling,Selling - High technology,Selling;High technology.,Technological innovations,Technological innovations - Marketing,Technological innovations;Marketing.,Technology And Industrial Growth,BUS043000,BUS048000,Business Economics / Management,Business Economics / Marketing / General,Business Economics / New Business Enterprises,Business Economics Marketing - General,Business Economics New Business Enterprises,Business Economics/Advertising Promotion,Business Economics/Marketing - General,Business Economics/New Business Enterprises,Management - General,Marketing - General,New Business Enterprises,BUSINESS ECONOMICS New Business Enterprises,BUSINESS ECONOMICS Marketing / General,Business / Economics / Finance,Sales,Technology And Industrial Growth,High technology,Marketing,Selling,Technological innovations,Business Economics,Business/Economics,Sales marketing

    Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials) - edition by Geoffrey A. Moore, Regis McKenna. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials).


     

    Product details

    • File Size 765 KB
    • Print Length 256 pages
    • Publisher HarperCollins e-books; Revised edition (March 17, 2009)
    • Publication Date March 17, 2009
    • Language English
    • ASIN B000FC119W
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